Switzerland hosts two of the top ten luxury groups in the world: C: Compagnie Financière Richemont SA, the Swatch Group Ltd., Rolex SA, Patek Philippe SA, Audemars Piguet & Cie SA, Le Petit-Fils de L.-U. Chopard & Cie SA, etc. AUS is located within a few hours of Paris, Milan, and London, the top three-fashion capitals of the world. Visits to these cities, accompanied by professors working in the industry, provide insight into the field of Luxury Management, and serve as inspiration for student projects.

This program is for the student seeking to be part of an industry that is growing at twice the rate of growth of the world economy. It is a program which focuses on customer experience through the conceptualization and development of a brand, the ownership and marketing of that brand, as well as its strategic positioning. The program combines innovation and business to create unique and memorable customer experience.

Whilst at AUS, students will acquire the tools needed to approach the luxury market with an entrepreneurial mindset. Throughout the degree students are guided by professionals who provide them with pertinent tools for creative opportunities. This real-time applied experience is in stark contrast to many university professors focused solely on theory or outdated methodologies.

The curriculum links cutting-edge business theory to practical experience as students are guided to solve real-world challenges. This environment emphasizes collaboration and team building alongside the healthy competition. At AUS, top-tier internationally diverse classmates come together, share professional experiences, and form groups of team players where mutual commitment and joint accountability lead to highly effective teams. Beyond the depth and breadth of knowledge gained in the classroom, the life-long connections developed while attending AUS will be of immeasurable value.

Luxury Management encompasses a wide range of areas ranging from hotels and spas to food and beverage. The degree aims to provide the student with a complete understanding of the context in which organizations operate in today’s modern world by developing the student’s knowledge and skills across areas including strategy, marketing, and finance.

To this end, we require and actively support internship placement, on-site company visits, and executive mentoring. With our vast network of contacts at nearby, world-renowned, corporate headquarters, students are sure to find opportunities tailored to meet their specific needs.