Business Administration with a specialization in Luxury Management

DEGREE INFORMATION

Type
Graduate Degree

Duration
18 Months

Start Dates
September, January, April

Location
La Tour-de-Peilz, Switzerland

Study Modes
Full-time, Part-time

Language
English

ECTS Credits
112

CH Credits
79

Tuition Fees (18 Month Program)
CHF 30,500

Why Luxury Management?

Switzerland hosts two of the top ten luxury groups in the world: C: Compagnie Financière Richemont SA, the Swatch Group Ltd., Rolex SAPatek Philippe SAAudemars Piguet & Cie SALe Petit-Fils de L.-U. Chopard & Cie SA, etc. AUS is located within a few hours of Paris, Milan, and London, the top three-fashion capitals of the world. Visits to these cities, accompanied by professors working in the industry, provide insight into the field of Luxury Management, and serve as inspiration for student projects.

This program is for the student seeking to be part of an industry that is growing at twice the rate of growth of the world economy. It is a program which focuses on customer experience through the conceptualization and development of a brand, the ownership and marketing of that brand, as well as its strategic positioning. The program combines innovation and business to create unique and memorable customer experience.

Degree Overview

Whilst at AUS, students will acquire the tools needed to approach the luxury market with an entrepreneurial mindset. Throughout the degree students are guided by professionals who provide them with pertinent tools for creative opportunities. This real-time applied experience is in stark contrast to many university professors focused solely on theory or outdated methodologies.

The curriculum links cutting-edge business theory to practical experience as students are guided to solve real-world challenges. This environment emphasizes collaboration and team building alongside the healthy competition. At AUS, top-tier internationally diverse classmates come together, share professional experiences, and form groups of team players where mutual commitment and joint accountability lead to highly effective teams. Beyond the depth and breadth of knowledge gained in the classroom, the life-long connections developed while attending AUS will be of immeasurable value.

Luxury Management encompasses a wide range of areas ranging from hotels and spas to food and beverage. The degree aims to provide the student with a complete understanding of the context in which organizations operate in today’s modern world by developing the student’s knowledge and skills across areas including strategy, marketing, and finance.

To this end, we require and actively support internship placement, on-site company visits, and executive mentoring. With our vast network of contacts at nearby, world-renowned, corporate headquarters, students are sure to find opportunities tailored to meet their specific needs.

DEGREE INFORMATION

Type
Graduate Degree

Duration
18 Months

Start Dates
September, January, April

Location
La Tour-de-Peilz, Switzerland

Study Modes
Full-time, Part-time
 
Language
English

ECTS Credits
112

CH Credits
79

Tuition Fees (18 Month Program)
CHF 30,500

Modules

5

Foundation

13

Core

8

Specialization

“Luxury Management takes a strategic view of the dynamic industry that has evolved rapidly over the last decade.”

This degree builds on a student’s knowledge developed at a bachelor level and will develop their business personality and hone their management skills. Students will study core modules in which they will conduct in-depth analysis of business practices and apply this to luxury brands and products in order to gain expert industry knowledge. Students will use specialized modules to apply their theoretical knowledge and ensure a comprehensive understanding of the impact their knowledge can have.

Module Examples

  • Boutique Design
  • Advertisement Strategy
  • Brand Identity and Image
  • Retail Management
  • Digital Strategy in Luxury
  • Marketing Management
Internships and Placements
Career Opportunities

During their degree students must undertake at least one internship. Students are support by our dedicated careers team and faculty to ensure they can find an internship relevant to their career path. Students are also encouraged to undertake additional internships in other fundamental business areas in order to broader their experience and enhance their CV.

Luxury brand management has been around for as long as the fashion industry but has significantly grown in the last few decades. In order to appeal to targeted clientele, high-end brands need brand managers to deliver targeted strategies for promotion and branding. The connection between luxury, fashion and hospitality allows seamless transition of career opportunities. Studying Luxury Management, you could progress into careers including;

  • Luxury Brand Management
  • Product Marketing
  • Strategic Consultancy
  • Public Relations
  • VIP Services
  • Merchandising & Retail Buying 

Why Switzerland?

Rated in the Top 2 Countries to Study Abroad in Europe, Switzerland is an exceptional location to live, study and work. Its cultural diversity, magnificent landscape and innovative environment offer first-class conditions for both personal well-being and career achievement. With its amazing cuisine, four national languages, horology eminence and more than 1.5 million cows, Switzerland offer an international study experience like no other.

Among its many charms, Switzerland scenery tops it all. Stunning Lake Geneva lends itself to great boating and swimming, and of course the mountains are there for memorable hiking. If you love to ski and snowboard, there is no better place than Switzerland. And if you don’t know how to ski and snowboard, there is no better place to learn. From Zermatt to St. Moritz, Switzerland is a mecca for winter sports enthusiasts.

Why AUS?

The American University in Switzerland (AUS) is a private and fully accredited institution of Higher Education located near beautiful Lake Geneva. With a professor to student ratio of only 1 to 7 and a graduation rate of nearly 95%, students will experience the individual attention they deserve and obtain the career they desire.

At AUS, we recognize that business leaders today must not only master the hard skills needed to make data-driven decisions but also the soft skills needed to make them a better collaborator. To thrive in this field and to truly create value in an organization, leaders must acquire the management skills necessary to interface across the organization.

Recognizing the need for this skillset in the market, AUS has developed a holistic approach to educating tomorrow’s leaders.

Download a copy of our brochure today
and transform your career in Luxury Management with an AUS Master Degree.

American University in Switzerland

AGSB SA
Chemin du Levant 5
1814 La Tour-de-Peilz
Switzerland

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