American University in Switzerland > Programs > Master Degrees > International Business Administration

Master Degree in International Business Administration

24 Months

Start Dates
September – January – April

La Tour-de-Peilz

Study Mode
Full Time


Degree Overview

The Master Degree in International Business Administration program provides students with hands-on experience via close links to the industry. AUS is leading the charge in skills for the Fourth Industrial Revolution (4IR) through integrating the hard and soft skills our students will need to be competitive in the coming decades. Key learning methods to promote 4IR skills development are instilled in the program.

At AUS students from over 44 nationalities come together and share their personal and professional experiences guided by professors who work in their field of specialization.

Through experiential and student-centered learning students are exposed to real-life scenarios and case studies allowing them to develop skills needed to be competitive in the upcoming decades. This applied experience is in stark contrast to many university professors focused solely on theory or outdated methodologies.


Program Overview

ECTS Credits

CH Credits

The degree builds on a student’s knowledge developed at a bachelor level and will develop their business personality and hone their management skills. Students will study a range of core modules in which they will do an in-depth analysis of business practices in areas such as management, business law, and corporate strategy in an international context. Students will then dive further into their modules and learn the application of theory to ensure a comprehensive understanding of the impact their knowledge can have.

Module Descriptions

Emerging Technologies

The fourth industrial revolution, or 4IR, is upon us, and emerging technologies are at its core. Businesses must adapt to this new reality or they will jeopardize their own survival. In this context, a solid understanding of emerging technologies and their potential value to an organization is critical for any business manager.

This course explores the current spectrum of emerging technologies from various perspectives, with a focus on their business application for competitive advantage. The emphasis is on fostering the development of students’ individual opinions on this fast-evolving theme.

This course starts by introducing an overview of emerging technologies. It then continues by exploring eight topics where some specific emerging technologies are explored for their disruptive potential. However, additional emerging technologies may be involved in any topical discussion. Indeed, since many of these emerging technologies are interconnected or even interdependent, each class is expected to touch upon topics otherwise covered in other classes. This reflects the complexity of the overall theme which must be grasped too. The course ends with a discussion on the application of ethics in using such technologies.

Leadership and Team Building

The course aims to introduce the key theories and paradigms of leadership with a view to develop the student’s personal framework for becoming a successful manager and leader. Through self-assessment exercises, the students will identify the areas in their skill set that will benefit from continuous improvement, with a view to become a better team player, manager,

Management Information Systems

This course provides a comprehensive overview of information systems used by business firms today while drawing connections between MIS (Management Information Systems) and business performance.

This course starts by introducing major themes related to organizations, management, and the networked enterprise. It then provides the technical foundation for understanding information systems by examining hardware, software, database, and networking technologies along with tools and techniques for security and control. The journey continues by examining the core information system applications businesses are using today to improve operational excellence and decision making. Finally, the focus is on how to use the knowledge acquired earlier on in the course to analyze and design information system solutions to business problems.

More precisely, this course provides some practical answers for questions such as: What is an information system, and what are its management, organization, and technology dimensions? Why are information systems so essential in businesses today? Why are systems for collaboration and social business so important? How can information systems help businesses become more competitive? What broader ethical and social issues are raised by the widespread use of information systems? What technologies do businesses today need to accomplish their work? What do we need to know about these technologies to make sure they enhance the performance of the firm? How are these technologies likely to change in the future? What technologies and procedures are required to ensure that systems are reliable and secure? How can enterprise applications improve business performance? How do firms use e-commerce to extend the reach of their businesses? How can systems improve decision making and help companies benefit from artificial intelligence and knowledge management? How can we develop a solution to an information system problem that provides genuine business benefits? How can the firm adjust to the changes introduced by the new system solution? What alternative approaches are available for building system solutions?

Business Strategy

This introductory strategy course emphasizes the fundamentals of corporate and business level strategy formulation, while also evaluating inter-related aspects of strategy implementation (via strategic case analysis). Strategic management is a set of managerial decisions and actions that affect the long-run performance of the firm, in its business environment. It includes environmental scanning (internal and external), strategy formulation, strategy implementation and evaluation and control. To be successful in the long run the firm must not only be able to execute current activities in existing markets, it must also be able to adapt its activities to new and changing markets. This course will provide conceptual frameworks, tools and techniques to analyze, develop, and implement firm strategies, including discussion of the dynamics and evolution of industry structure, and the pattern of interaction among the competitors in the industry. The course will also discuss assessment of the organizational resources that form the basis for firm-specific capabilities (internal assessment) that can be leveraged to develop strong/superior competitive strategy in the marketplace. Aspects of strategy implementation and feedback/control will be briefly discussed alongside the strategy formulation and analysis aspects.

Fundamentals of Corporate Strategy

This course is the first part of the two-term course on Corporate Strategy. It will emphasize the fundamentals of corporate (and business level) strategy formulation and implementation in today’s complex and highly competitive environment. It will cover tools and techniques to understand the competitive structure of an industry and a company’s competitive advantage. Students will analyze various strategic decisions including positioning, pricing, diversification and resource allocation across different businesses. In addition, the course will look into how organizational structure, culture and governance impact effective strategy development and implementation as well as how the company-specific capabilities underpin the competitive strategy in the marketplace.

Leadership and Organizational Behaviour

This course focuses on the international dimensions of strategy and competition, and provides a framework for formulating strategies in an increasingly complex world economy. It provides students with the tools to better understand competitive forces in today’s global economy and to develop strategic perspectives to work effectively in today’s interconnected world. The course examines the basic frameworks for understanding competitive strategy in international business and identifying the opportunities presented in a dynamic global environment. Managers face enormous challenges when determining the best international strategy to take advantage of global opportunities.

Mgt. for Sustainable Development

This course will examine the framework of sustainable development in terms of economic development, social inclusion, governance & environmental stewardship. An overview of the world economy will be presented, exploring the concepts of population growth & demographics, poverty & income inequalities, environmental threats, social well-being, economic empowerment, urbanization & governance. The notions of convergence and divergence will be discussed with regard to income gaps & social inclusion. Participants will be encouraged to actively engage in discussions & exercises to measure and compare certain economic and social indicators in order to better grasp their meanings and applications.

Dual Degree with Tiffin University, USA

The American University in Switzerland and Tiffin University, based in Ohio, United States are delighted to offer students the opportunity to receive a degree from Tiffin University in addition to their bachelor’s degree from AUS. Students will have the opportunity to complete dual degrees in a range of subject areas including; management and international business, sports management and sports marketing, and sports management and athletic administration. At AUS and Tiffin University, we put our students at the center of what we do, and this opportunity enables students to fully immerse themselves in an international environment providing the platform for extensive educational and career benefits. With access to guest professors, the possibility of a semester abroad or an international internship, the opportunities available for students are life-changing.

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Master Degree Specializations




Internships and Placements
Career Opportunities

During their degree students must undertake at least one internship. Students are support by our dedicated careers team and faculty to ensure they can find an internship relevant to their career path. Students are also encouraged to undertake additional internships in other fundamental business areas in order to broader their experience and enhance their CV.

Studying a degree in International Business Administration prepares you for a career in business, which may stretch across any sector or industry. It allows you to develop a broad understanding of business organizations and provides you with subject-specific knowledge in areas such as finance, operations, communication, marketing and business policy and strategy. You will gain significant transferable skills that make you an invaluable asset to any organization. Studying International Business Administration, you could progress into careers including;

  • Business Consultancy
  • Business Development
  • Marketing and Communications
  • General Management
  • Logistics and Distribution
  • Business Research and Analytics

Why Switzerland?

Rated in the Top 2 Countries to Study Abroad in Europe, Switzerland is an exceptional location to live, study and work. Its cultural diversity, magnificent landscape and innovative environment offer first-class conditions for both personal well-being and career achievement. With its amazing cuisine, four national languages, horology eminence and more than 1.5 million cows, Switzerland offer an international study experience like no other.

Among its many charms, Switzerland scenery tops it all. Stunning Lake Geneva lends itself to great boating and swimming, and of course the mountains are there for memorable hiking. If you love to ski and snowboard, there is no better place than Switzerland. And if you don’t know how to ski and snowboard, there is no better place to learn. From Zermatt to St. Moritz, Switzerland is a mecca for winter sports enthusiasts.

Why AUS?

The American University in Switzerland (AUS) is a private and fully accredited institution of Higher Education located near beautiful Lake Geneva. With a professor to student ratio of only 1 to 7 and a graduation rate of nearly 95%, students will experience the individual attention they deserve and obtain the career they desire.

At AUS, we recognize that business leaders today must not only master the hard skills needed to make data-driven decisions but also the soft skills needed to make them a better collaborator. To thrive in this field and to truly create value in an organization, leaders must acquire the management skills necessary to interface across the organization.

Recognizing the need for this skillset in the market, AUS has developed a holistic approach to educating tomorrow’s leaders in business administration.

Download a copy of our brochure today and transform your career
in International Business Administration with an AUS Master Degree.

American University in Switzerland

Chemin du Levant 5
1814 La Tour-de-Peilz


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