Master Degree in International Business Administration
with Specialization in Entrepreneurship

24 Months

Start Dates
September – January – April

La Tour-de-Peilz

Study Mode
Full Time


Degree Overview

The Master Degree in International Business Administration with a specialization in Entrepreneurship provides students with hands-on experience via close links to the industry. AUS is leading the charge in skills for the Fourth Industrial Revolution (4IR) through integrating the hard and soft skills our students will need to be competitive in the coming decades. Key learning methods to promote 4IR skills development are instilled in the program.

At AUS students from over 44 nationalities come together and share their personal and professional experiences guided by professors who work in their field of specialization.

Through experiential and student-centered learning students are exposed to real-life scenarios and case studies allowing them to develop skills needed to be competitive in the upcoming decades. This applied experience is in stark contrast to many university professors focused solely on theory or outdated methodologies.

In 2020, Switzerland was ranked as one of the most innovative countries in the world. Whilst for the sixth consecutive year, it ranked number 1 for Innovation Output Sub-Index, and number 1 in the Knowledge and Technology Output pillars by the Global Entrepreneurship and Development Institute. Putting it amongst the most entrepreneurial countries in the world for innovation and technological advancement. 

“Disruption” is commonplace in the market, and companies are seeking “intrapreneur” minded individuals to secure their survival. Entrepreneurship is an exciting field of study which encourages students to turn a vision into a business plan and, ultimately, a business through calculated risks and strategizing. Entrepreneurs use their creativity, promote innovation, and create new job opportunities, new products, and services.

Program Overview

ECTS Credits

CH Credits

The degree builds on a student’s knowledge developed at a bachelor level and will develop their business personality and hone their management skills. Students will study a range of core modules in which they will do an in-depth analysis of business practices in areas such as management, business law, and corporate strategy in an international context. Students will then dive further into their modules and learn the application of theory to ensure a comprehensive understanding of the impact their knowledge can have.

Module Descriptions

Emerging Technologies

The fourth industrial revolution, or 4IR, is upon us, and emerging technologies are at its core. Businesses must adapt to this new reality or they will jeopardize their own survival. In this context, a solid understanding of emerging technologies and their potential value to an organization is critical for any business manager.

This course explores the current spectrum of emerging technologies from various perspectives, with a focus on their business application for competitive advantage. The emphasis is on fostering the development of students’ individual opinions on this fast-evolving theme.

This course starts by introducing an overview of emerging technologies. It then continues by exploring eight topics where some specific emerging technologies are explored for their disruptive potential. However, additional emerging technologies may be involved in any topical discussion. Indeed, since many of these emerging technologies are interconnected or even interdependent, each class is expected to touch upon topics otherwise covered in other classes. This reflects the complexity of the overall theme which must be grasped too. The course ends with a discussion on the application of ethics in using such technologies.

Leadership and Team Building

The course aims to introduce the key theories and paradigms of leadership with a view to develop the student’s personal framework for becoming a successful manager and leader. Through self-assessment exercises, the students will identify the areas in their skill set that will benefit from continuous improvement, with a view to become a better team player, manager,


The course is tailored to meet the most pressing needs of entrepreneurs –under an extended definition of entrepreneurship- and introduces the start-up, project, and/or acquisition feasibility problem.


Topics discussed include all the critical questions that must be answered, in detail, prior to launching a new business. A successful entrepreneur must know what the market needs and how he/she can provide the solution, the existing and potential competition, the required human resources and funding as well as the potential risks. Discussions are applicable to both the creation of a new business as well as the realization of a new project within an existing business. 

Human Resource Management

Most companies will proclaim that the people are their most important asset. Managing people effectively is an important element of organizational effectiveness and a base for the long-term, sustainable competitive advantage. Through this course, students will develop an understanding of how decisions related to managing human resource contribute to organizational effectiveness and a firm’s competitive advantage.

Mgt. for Sustainable Development

This course will examine the framework of sustainable development in terms of economic development, social inclusion, governance & environmental stewardship. An overview of the world economy will be presented, exploring the concepts of population growth & demographics, poverty & income inequalities, environmental threats, social well-being, economic empowerment, urbanization & governance. The notions of convergence and divergence will be discussed with regard to income gaps & social inclusion. Participants will be encouraged to actively engage in discussions & exercises to measure and compare certain economic and social indicators in order to better grasp their meanings and applications.

Growing a start-up

Entrepreneurial Financing

If you’re an entrepreneur at any stage of your journey or even an aspiring one, you need to raise capital to start or grow your business. This course explores the ins and outs of various ways to raise capital.

New Product Design & Development

This course gives students an overview of product design and the skills required to design a product or service that will sell.  Starting from the concept all the way to the final development of the product this course looks at all the stages in the process. 

Discover the Cornell University Certificates that you will take at AUS through the eCornell Platform.

Earn Cornell University Certificates

Internships and Placements
Career Opportunities

During their degree students must undertake at least one internship. Students are support by our dedicated careers team and faculty to ensure they can find an internship relevant to their career path. Students are also encouraged to undertake additional internships in other fundamental business areas in order to broader their experience and enhance their CV.

Along with technological advancements, the entrepreneurship and business landscape has changed considerably around the world. Entrepreneurship is designed to provide the tools necessary to start your own independent business or work in advisory roles to new venture start-ups, giving graduates the tools to work proactively in highly uncertain or risky market environments. Studying Entrepreneurship, you could progress into careers including;

  • Business Consultancy
  • Research and Development
  • Business Incubators and Accelerators
  • Start-Up and Small Business Development
  • Corporate Entrepreneurship/Intrapreneurship
  • Venture and Capital Fundraising

Why Switzerland?

Rated in the Top 2 Countries to Study Abroad in Europe, Switzerland is an exceptional location to live, study and work. Its cultural diversity, magnificent landscape and innovative environment offer first-class conditions for both personal well-being and career achievement. With its amazing cuisine, four national languages, horology eminence and more than 1.5 million cows, Switzerland offer an international study experience like no other.

Among its many charms, Switzerland scenery tops it all. Stunning Lake Geneva lends itself to great boating and swimming, and of course the mountains are there for memorable hiking. If you love to ski and snowboard, there is no better place than Switzerland. And if you don’t know how to ski and snowboard, there is no better place to learn. From Zermatt to St. Moritz, Switzerland is a mecca for winter sports enthusiasts.

Why AUS?

The American University in Switzerland (AUS) is a private and fully accredited institution of Higher Education located near beautiful Lake Geneva. With a professor to student ratio of only 1 to 7 and a graduation rate of nearly 95%, students will experience the individual attention they deserve and obtain the career they desire.

At AUS, we recognize that business leaders today must not only master the hard skills needed to make data-driven decisions but also the soft skills needed to make them a better collaborator. To thrive in this field and to truly create value in an organization, leaders must acquire the management skills necessary to interface across the organization.

Recognizing the need for this skillset in the market, AUS has developed a holistic approach to educating tomorrow’s leaders in business administration.

Download a copy of our brochure today and transform your career
in Entrepreneurship with an AUS Master Degree.

American University in Switzerland

Chemin du Levant 5
1814 La Tour-de-Peilz


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