Business Administration with a specialization in Luxury Management

DEGREE INFORMATION

Type
Undergraduate Degree

Duration
24-36 months

Start Date
September, January, April

Location
La Tour-de-Peilz, Switzerland

Study Mode
Full-time

Language
English

ECTS Credits
180

CH Credits
135

Tuition Fees Per Year
CHF 24,000

Why Luxury Management?

This program is for the student seeking to be part of an industry that is growing at twice the rate of growth of the world economy. It focuses on customer experience through the conceptualization and development of a brand, the ownership, and marketing of that brand, as well as its strategic positioning.

Switzerland hosts two of the top ten luxury groups in the world: Compagnie Financière Richemont SA, the Swatch Group Ltd., Rolex SA, Patek Philippe SA, Audemars Piguet & Cie SA, Le Petit-Fils de L.-U. Chopard & Cie SA, etc. AUS is located within a few hours of Paris, Milan, and London, the top three-fashion capitals of the world.

Degree Overview

Whilst at AUS, students will acquire the necessary skills and knowledge to launch their career in the modern fashion business environment. Throughout the degree students are guided by professionals who provide them with pertinent tools for creative opportunities. This real-time applied experience is in stark contrast to many university professors focused solely on theory or outdated methodologies.

The curriculum links cutting-edge business theory to practical experience as students are guided to solve real-world challenges. This environment emphasizes collaboration and team building alongside the healthy competition. At AUS, top-tier internationally diverse classmates come together, share professional experiences, and form groups of team players where mutual commitment and joint accountability lead to highly effective teams. Beyond the depth and breadth of knowledge gained in the classroom, the life-long connections developed while attending AUS will be of immeasurable value.

To this end, we require and actively support internship placement, on-site company visits, and executive mentoring. With our vast network of contacts at nearby, world-renowned, corporate headquarters, students are sure to find opportunities tailored to meet their specific needs.

DEGREE INFORMATION

Type
Undergraduate Degree

Duration
24-36 months

Start Date
September, January, April

Location
La Tour-de-Peilz, Switzerland

Study Mode
Full-time

Language
English

ECTS Credits
180

CH Credits
135

Tuition Fees Per Year
CHF 24,000

Modules

5

Foundation

24

Core

12

Specialization

“Luxury Management takes a strategic view of the dynamic industry that has evolved rapidly over the last decade.”

The degree starts with several fundamental courses. These are followed by core business courses that give students a solid grasp of the fundamentals of business such as Branding, Management, Digital Marketing and Entrepreneurship. Students will then dive further into their modules and learn application of theory to their specialization ensuring a comprehensive understanding of the impact their knowledge can have.

Module Examples

  • Boutique Design
  • Digital Strategy in Luxury
  • Marketing Management
  • Luxury Attitude
  • Brand Identity and Image
  • Principles of Store Management
Internships and Placements
Career Opportunities

During their degree students must undertake at least one internship. Students are support by our dedicated careers team and faculty to ensure they can find an internship relevant to their career path. Students are also encouraged to undertake additional internships in other fundamental business areas in order to broader their experience and enhance their CV.

Luxury brand management has been around for as long as the fashion industry but has significantly grown in the last few decades. In order to appeal to targeted clientele, high-end brands need brand managers to deliver targeted strategies for promotion and branding. The connection between luxury, fashion and hospitality allows seamless transition of career opportunities. Studying Luxury Management, you could progress into careers including;

  • Luxury Brand Management
  • Product Marketing
  • Strategic Consultancy
  • Public Relations
  • VIP Services
  • Merchandising & Retail Buying

Why Switzerland?

Rated in the Top 2 Countries to Study Abroad in Europe, Switzerland is an exceptional location to live, study and work. Its cultural diversity, magnificent landscape and innovative environment offer first-class conditions for both personal well-being and career achievement. With its amazing cuisine, four national languages, horology eminence and more than 1.5 million cows, Switzerland offer an international study experience like no other.

Among its many charms, Switzerland scenery tops it all. Stunning Lake Geneva lends itself to great boating and swimming, and of course the mountains are there for memorable hiking. If you love to ski and snowboard, there is no better place than Switzerland. And if you don’t know how to ski and snowboard, there is no better place to learn. From Zermatt to St. Moritz, Switzerland is a mecca for winter sports enthusiasts.

Why AUS?

The American University in Switzerland (AUS) is a private and fully accredited institution of Higher Education located near beautiful Lake Geneva. With a professor to student ratio of only 1 to 7 and a graduation rate of nearly 95%, students will experience the individual attention they deserve and obtain the career they desire.

At AUS, we recognize that business leaders today must not only master the hard skills needed to make data-driven decisions but also the soft skills needed to make them a better collaborator. To thrive in this field and to truly create value in an organization, leaders must acquire the management skills necessary to interface across the organization.

Recognizing the need for this skillset in the market, AUS has developed a holistic approach to educating tomorrow’s leaders.

Download a copy of our brochure today and launch your career
in Luxury Management with an AUS Bachelor Degree.

American University in Switzerland

AGSB SA
Chemin du Levant 5
1814 La Tour-de-Peilz
Switzerland

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