Bachelor Degree in Business Administration
with Specialization in Fashion Management

Duration
36 Months

Start Dates
September – January – April

Location
La Tour-de-Peilz
Switzerland

Study Mode
Full Time

Language
English

Degree Overview

The Bachelor Degree in Business Administration with Specialization in Fashion Management provides students with hands-on experience via close links to the industry. AUS is leading the charge in skills for the Fourth Industrial Revolution (4IR) through integrating the hard and soft skills our students will need to be competitive in the coming decades. Key learning methods to promote 4IR skills development are instilled in the program.

The Fashion Design and Management program encourages drive, passion, and creativity while focusing on the goals needed to succeed in the world of fashion. Innovation is interlinked with business through design, sales strategies, and hands-on studio-based projects, seminar courses, and liberal arts. Guidance by experts in the field and continuous immersion in the industry are the basis of this three-year program. It prepares a student for entrepreneurial and managerial positions in the competitive world of creative industries. Marketing, Communication, Management of Innovation, Entrepreneurship, Strategic Management, Product Development, Ethical Business, and other core courses are part of the studies.

Whilst at AUS, students will acquire the necessary skills and knowledge to launch their careers in the fashion business environment. Throughout the degree, students are guided by professionals who provide them with pertinent tools for creative opportunities. This real-time applied experience is in stark contrast to many university professors focused solely on theory or outdated methodologies.

The curriculum links cutting-edge business theory to practical experience as students are guided to solve real-world challenges. This environment emphasizes collaboration and team building alongside healthy competition. At AUS, students from over 44 nationalities come together, share professional experiences, and form groups of team players where mutual commitment and joint accountability lead to highly effective teams. Beyond the depth and breadth of knowledge gained in the classroom, the life-long connections developed while attending AUS will be of immeasurable value.

“Revolutionize the fashion industry, set new trends, and develop the signature style.”

Program Overview

180
ECTS Credits

135
CH Credits

The degree starts with several foundation modules. These are followed by core business modules that give students a solid grasp of the fundamentals of business such as Advertising, Branding, Trading, and Entrepreneurship. Students will then dive further into their modules and learn the application of theory to their specialization ensuring a comprehensive understanding of the impact their knowledge can have.

Module Examples

  • Advertising and Promotion Planning
  • Brand Product Development
  • Critical and Creative Thinking
  • Entrepreneurship and Fashion Design
  • Fashion Design Management
  • International Trade
Discover the Cornell University Certificates that you will take at AUS through the eCornell Platform.

Earn Cornell University Certificates

The degree starts with several foundation courses. These are followed by core business courses that give students a solid grasp of the fundamentals of business such as Advertising, Branding, Trading and Entrepreneurship. Students will then dive further into their modules and learn application of theory to their specialization ensuring a comprehensive understanding of the impact their knowledge can have.

Dual Degree with Ferrari Fashion School Milan

Hybrid Learning

Are you interested in getting ahead? Unsure about traveling to Switzerland? Don´t put your education on hold with AUS Hybrid Learning.
 
The American University in Switzerland is continuously committed to delivering high-quality education to students around the globe. Given this commitment, AUS is adapting and tailoring its programs to support current and prospective students during Covid-19. Our new hybrid learning model will make it possible for students to study remotely if necessary at the start of the 2021 Winter and Spring Terms and travel to Switzerland to continue their education when possible. If you are interested in finding out more about our new hybrid learning model, contact a member of our team.
Internships and Placements
Career Opportunities

During their degree students must undertake at least one internship. Students are support by our dedicated careers team and faculty to ensure they can find an internship relevant to their career path. Students are also encouraged to undertake additional internships in other fundamental business areas in order to broader their experience and enhance their CV.

The fashion industry has significantly evolved over the last 10 years and emerging trends, such as evolving stores, changing customer behavior and a radical shift in priorities to ensure sustainability mean there is an ever-changing demand for professionals with a range of creative skills and business acumen. From boutique luxury brands, niche online stores or large retailers, the demand in fashion is greater than ever. Studying Fashion Design and Management, you could progress into careers including;

  • Visual Presentation or Styling
  • Ecommerce and Social Media
  • Public Relations
  • Fashion Blogging
  • Brand Development
  • Fashion and Luxury Merchandising

Why Switzerland?

Rated in the Top 2 Countries to Study Abroad in Europe, Switzerland is an exceptional location to live, study and work. Its cultural diversity, magnificent landscape and innovative environment offer first-class conditions for both personal well-being and career achievement. With its amazing cuisine, four national languages, horology eminence and more than 1.5 million cows, Switzerland offer an international study experience like no other.

Among its many charms, Switzerland scenery tops it all. Stunning Lake Geneva lends itself to great boating and swimming, and of course the mountains are there for memorable hiking. If you love to ski and snowboard, there is no better place than Switzerland. And if you don’t know how to ski and snowboard, there is no better place to learn. From Zermatt to St. Moritz, Switzerland is a mecca for winter sports enthusiasts.

Why AUS?

The American University in Switzerland (AUS) is a private and fully accredited institution of Higher Education located near beautiful Lake Geneva. With a professor to student ratio of only 1 to 7 and a graduation rate of nearly 95%, students will experience the individual attention they deserve and obtain the career they desire.

At AUS, we recognize that business leaders today must not only master the hard skills needed to make data-driven decisions but also the soft skills needed to make them a better collaborator. To thrive in this field and to truly create value in an organization, leaders must acquire the management skills necessary to interface across the organization.

Recognizing the need for this skillset in the market, AUS has developed a holistic approach to educating tomorrow’s leaders.

Download a copy of our brochure today and launch your career
in Fashion Design and Management with an AUS Bachelor Degree.

American University in Switzerland

AGSB SA
Chemin du Levant 5
1814 La Tour-de-Peilz
Switzerland

 

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