Bachelor Degree in Business Administration with major in Fashion Design and Management

Type

Undergraduate Degree

Duration

24-36 months

Start Date

September, January, April

Location

La Tour-de-Peilz, Switzerland

Study Mode

Full-time

Language

English

ECTS Credits

180

CH Credits

135

Degree Overview

Revolutionize the fashion industry, set new trends, and develop the signature style.

Why Fashion Design and Management?
The Fashion Design and Management program encourages drive, passion and creativity while focusing on the goals needed to succeed in the world of fashion. Innovation is interlinked with business through design, sales strategies and hands on studio-based projects, seminar courses, and liberal arts. Guidance by experts in the field and continuous immersion in the industry are the basis of this three-year program. It prepares a student for entrepreneurial and management positions in the competitive world of creative industries. Marketing, communication, management of innovation, entrepreneurship, strategic management, product development, ethical business, and other core courses are part of the studies.

Why Switzerland?
Switzerland has served as an inspiration for many evolutionary artists and entrepreneurs such as Jean Tinguely, who is known worldwide for his kinetic art or Nicolas Hayek, instrumental in the development and launching of Swatch.

Centrally positioned, the country is in close proximity to Italy, specifically Milan, the heart of the fashion industry. Furthermore, it is home to numerous leading companies such as Nestle, which provide models for future managers and entrepreneurs.

Why an AUS degree

Small classes

AUS’s commitment to the ultimate student experience includes the right number of faculty members to guarantee small class sizes and the subsequent personal support to students in and outside the classroom. Small class sizes ensure full engagement with the professor leading the learning as well as fellow students from a range of professional and cultural backgrounds.

Tailored

AUS offers a tailored education, with practical and theoretical courses, which are relevant for today’s market. Prioritizing the latest business subjects, the highly motivated and ambitious staff and administration at AUS is dedicated to the academic and personal development of students, working closely on a one-to-one basis to help them achieve their career objectives.

Real-World Insights

Full access to various databases such as EBSCO, ProQuest, Financial Times and other services are available on and off the campus along with access to academic and industry experts, and through a curriculum shaped by current research and professional practice to maximise your career progression.

Network

An international, multicultural environment based in Switzerland, AUS is one of Switzerland’s leading business universities situated in La Tour-de-Peilz on the beautiful shores of Lake Geneva and is privileged to have the likes of global corporations and organizations such as Nestlé, Hublot, the United Nations and the International Olympic Committee within easy travelling distance from campus.

Practical and Relevant

A career-path organization combining theory with practical experience, AUS is committed to the training and development of its students, empowering them to take the career path that suits them best.

International Recognition

AUS’s backing by internationally-recognized and strong local organizations provides the assurance of quality education for its students. It is recognized as a university by multiple accreditation bodies including the U.S based International Accreditation Council for Business Education (IABCE), and the European Council for Business Education (ECBE). It also belongs to the Swiss-American Chamber of Commerce, FSEP – Fédération Suisse des Ecoles Privées, AVDEP – Association Vaudoise des Ecoles Privées as well as Promove.

Program Details

What You Will Learn

Why AUS?
At AUS, Fashion Design and Management the student is guided throughout by professionals who provide them with pertinent tools for creative opportunities: analytical, strategic, and business skills in the context of fashion and luxury industries, as well as art, and design. The program interlinks business and design, enabling a student to establish a strong foothold in the market.

Through the courses offered, the student will gain a solid understanding of the strategic design necessary for a competitive edge as well as the management of creative teams. They are encouraged to collaborate with various designers and managers within a creative company or startup. A series of workshops and collaborative projects involve partnerships with companies worldwide.

Program Overview:
The strong links with the industry and the ongoing involvement of professionals within the field will provide the student with concrete knowledge and valuable networking opportunities. The program prepares for a broad variety of career opportunities, from managerial positions to leadership positions within startup companies.

Course/Module Examples:
● Brand Product Development
● Entrepreneurship and Fashion Design
● Principles of Fashion Design
● Principles of Brand Management
● Advertising and Promotion Planning
● International Trade
● Fashion Design and Management

To obtain a degree, 
students will need to complete:

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  • 5 foundation module/courses
  • 24 core modules/courses
  • 12 specialist modules/courses
  • Internship or Capstone Project

Courses are selected by the administration depending on student requests and faculty availability and include topics such as economics, management, law and marketing principles. Check our course web pages regularly for the most comprehensive and up-to-date information.

To see the complete curriculum, please download the Bachelor of Science in Business Administration brochure.

Academic Calendar

The academic year usually begins in September and ends in July with three academic terms (Fall, Winter and Spring) during this period. Each term includes eleven weeks of study, plus one week of examinations. Examination periods usually occur in the middle and end of each term. Holiday periods usually occur in December and Spring. The long Summer break is in July/August. (Refer to Academic Calendar for details).

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Term Dates

2019-2020 Fall Term

Courses: September - December
Holidays: Winter Break: 4 weeks

Winter Term

Courses: January - March
Holidays: Spring Break: 2 weeks

Spring Term

Courses: April - July
Holidays: Summer Break: 10 weeks


Undergraduate Degree Requirements

The conferring of a BSBA degree from AUS American University in Switzerland follows only after completing the following requirements:

  • Academic credit requirements;
  • Academic performance requirements (Cumulative GPA of 2.0.);
  • Attendance requirements and residency requirements

In addition, all outstanding accounts must be settled with the administration before graduation.

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Transferring Credits

Transfer credits may be accepted from other recognized colleges and universities for those courses which apply to AUS’s programs. Advanced placement (AP) credits obtained at the high school level may be applied to an undergraduate program. Transfer credits may only be awarded for a grade of C (75%) or higher. All graduating students must complete at least half of their Academic Credit requirements at AUS.

How to Apply

The American University in Switzerland will consider all completed applications and will contact applicants within a reasonable period of time, as soon as a decision has been made. Admission to AUS is however subject to a limited number of enrollments; it is therefore possible that not all qualified applicants are always accepted. In such instances, the American University of Switzerland accepts those with the strongest qualifications and potential.
All applicants must demonstrate an excellent academic record signalling their potential for success in a given field of study and complete the following AUS admission procedures.

Entry to the bachelor’s program requires completion and graduation at the high school level from a recognized institution. AUS may administer one or more entrance exams to determine that a candidate meets the minimum program requirements while AUS may require additional foundation courses for students who miss some fundamentals of business management.

The admission requirements for all applicants include the completed application form and payable fees in addition to the documents listed below. The applicant should ensure that these documents are sent to AUS School of Business in good time before a course of study begins.


  • Request Application Form

  • Submit completed and signed application form

  • Photographs: Six (6) passport size photographs must be included with the application form that is submitted to AUS. Most of these photographs are required by the local authorities and for student visas.

  • Recommendations: Two (2) confidential letters of recommendation from instructors or employers who are familiar with the applicant’s past performance must be sent directly to AUS. Certified translations must also be submitted for all letters not in English.

  • Résumé or CV: A brief written account of the applicant’s strengths and accomplishments. Include personal details, education, work experience, other qualifications and career expectations.

  • Transcripts: Applicants must submit official transcripts for all applicable academic work done at the secondary or university-level institutions in the past five (5) years. Transcripts must be sent directly by the institutions to AUS. Certified translations must also be submitted for all documents not in English.

  • Motivation Letter: The essay or motivation letter should be at least 500 words in length. You should tell the story of your academic development and any other work experience you have had in a first-person narrative. You should explain your reasons for applying and how you expect AUS to further improve your present career goals.

  • Language Proficiency: Proficiency will normally be recognized if students have completed any of the following conditions:

    a. Attendance for at least three recent full years of study in an institution where the sole language of instruction is English

    b. Obtaining Standard level or higher, in the International Baccalaureate (IB).


  • If none of these conditions apply, proof of proficiency in English must be provided by achieving the appropriate score on one of the following:

    At least 550 score in a Test of English as a Foreign Language (TOEFL).
 At least 6.0 score in an International English Language Testing System (IELTS).
    An application must include all of these items in order to be considered for the admissions process.

Application Deadlines

AUS operates on a rolling admissions basis, which requires that completed application materials as well as all academic records and the applicable fee be received by AUS a minimum of 10 weeks before the start of term. If accepted, you will receive an official Letter of Acceptance and an invitation to enroll. At this time, you will also be advised of any additional information that should be provided in order to complete your file. A payment schedule of the tuition and fees due is indicated in the Offer Letter sent within the Letter of Acceptance.

Tuition Fees

3-YEAR PROGRAM FEES
Registration Fee CHF 3’500
1st Year Tuition CHF 24’000
2nd Year Tuition CHF 24’000
3rd Year Tuition CHF 24’000
TOTAL CHF 75’500

*All prices are in Swiss Francs (CHF)
*Tuition and fees may be subject to change without prior notice
A number of additional expenses should be expected by students, which are not covered by the tuition fees and will need to be accounted for separately. Additional expenses may include:

  • Health insurance
  • Accommodation
  • Transportation
  • Social activities/trips
  • Photocopying costs

All fees are quoted in CHF (Swiss Francs). As AUS – The American University in Switzerland is a private institution, all students pay the same fees regardless of nationality. Fees are reviewed from time to time and may change from those listed.

The University reserves the right to make such alterations or amendments as necessary. Please consult the website for current information.

Application and registration fees must be paid before the visa application process. Tuition fees must be paid at least two weeks before the start date of the academic program. If the payment is not done, you may not enroll and start classes until payment has been made. Payments may be made by bank transfer or in person. A student will not be fully registered until full payment is received. Tuition and services may be withdrawn in the case of non-payment.

If you begin a program of study and then wish to withdraw, you must advise the Administration in writing. Any refund will be made according to our Refund Policy.
Note: This process may take a few months.

AUS offers a number of scholarships and bursaries to help you with your education. More information may be collected from our Administration team directly.

Career opportunities

The AUS teaching method and the experiences beyond the classroom will ensure that graduates are ready to face the business world of tomorrow. Depending on the chosen curriculum and course work, graduates can aspire to follow these business paths:

  • Business owner: setting up a business or businesses; taking risks and serving as the chief decision-maker; monitoring and controlling business activities, budget and resources
  • General manager: a leader who can inspire staff and motivate to ensure individuals and work teams achieve their common goals. Encompassing all the major skills in business, a general manager makes key business decisions which are logical, supported by facts and can be effectively communicated.
  • Business consultant: providing managing consulting services to help organizations improve performance and efficiency; analyzing businesses and creating solutions to help meet goals
  • Business development manager: accounting management, building relationships and business plans to ensure maximum efficiency in business operations
  • Marketing and communications officer: implementing communication and marketing strategies; maximizing public relations opportunities and communication tools such as websites, social media and the media
“It was my great pleasure to be a part of AUS School of Business! 

I thank AUS for the care and support throughout my educational journey as well as creating such a pleasant environment for me to study in.
I enjoyed the classes very much. They were all very exciting, challenging, interesting and interactive”

Yanina Stanislavskaya-Thöle

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