Mission and Vision


The American University in Switzerland mission statement represents our philosophy and guides us in formulating our strategy in the direction of continuous improvement as a world class institution.

AUS prepares the international business student with the knowledge, tools and training to be a positive contributor to the general management of any business organization.

The three pillars of AUS general management are:

  • Knowledge: AUS strives to impart knowledge and teach where to find the answers to any knowledge gaps.
  • Tools: AUS strives to teach the use of analytical tools for problem solving and complex decision making.
  • Skills: Through discipline and patience, we strive to improve both the hard and soft skills needed to succeed in today’s dynamic world.


The vision of AUS is to provide education and training for the competent and responsible business leaders of tomorrow. All of AUS programs are designed to cultivate an understanding of human behavior while developing cultural sensibility and achieving a global perspective on business and politics.