American University in Switzerland > About > eCornell Collaboration

Educational Collaboration with eCornell

American University in Switzerland (AUS) is delighted to announce a collaboration with eCornellwhich will provide AUS students studying a Bachelor or Master program in Switzerland, access to professional certificates from Cornell Universityranked in the top 20 universities worldwide.

eCornell, Cornell University’s online learning unit, provides high quality online professional development programs developed by Cornell faculty to students around the world.

The collaboration will allow students to choose from a range of certificate programs, including Business Strategy, Project Management, Business Analytics, Design Thinking, Python Programming, Digital Transformation, Innovation Strategy, and Fintech. These have been carefully selected by American University in Switzerland to enhance the learning experience and key soft skills of students studying in Switzerland, through a flexible online learning environment.

In addition to the benefits of a top-tier education, AUS and eCornell developed the collaboration to give AUS students a competitive edge for their post-graduate employability and are confident that the selection of programs will support their career goals and provide valuable skills for the Fourth Industrial Revolution (4IR). These stand-alone certificate programs will focus on developing key skills that employers are looking for and will complement the academic knowledge students gain from their AUS degree.

The American University in Switzerland is proud to announce this collaboration with a prestigious and innovative institution. We look forward to our students gaining tremendous added value to their education.

Mr. David Larson, Dean of Academics, at American University in Switzerland, said, “This collaboration gives our students access to a unique offer of certificate programs that will help them through their academic studies and beyond. AUS students will benefit greatly from having access to top-tier education through a flexible online learning environment, and we are looking forward to a long and successful collaboration with eCornell.”

eCornell certificates offered at AUS

Business Strategy

This certificate program will help you address today’s most pressing strategic business questions and design a strategy for your own organization. Using game theory to enhance your view of the marketplace, you will examine change, disruption, and uncertainty in your industry, and devise strategies to respond to these variables effectively. As part of this strategy, you’ll have the opportunity to assess possible internal roadblocks to overcome and create a plan to surmount them. Evaluating a series of approaches including M&A, strategic alliances, and organic growth, you will also identify potential synergies to boost your organization’s value creation and profitability and develop the necessary skills to optimize the web of relationships that drive your business. Finally, you will explore ways to leverage the power of digital platforms to grow your organization, through in-house development or advantageous interactions with outside platforms.

Throughout the program, you’ll engage with many detailed real-world examples and practical exercises that will help you see the world differently and ultimately develop savvier strategies to create sustained business success.

Project Management

Most projects, even at successful companies, tend to go over budget and take longer than projected—even with formal training, specialized tools and automated software. The courses in this project management certificate program teach proven strategies and practical, hands-on tools to drive successful project outcomes. You’ll learn how to scope projects effectively, set key milestones, improve time budgeting and resource allocation, and get the project done on time and within budget. Processes covered within the project management certificate program include agile methodologies and earned value management (EVM).

The concepts, tools, and language of project management in this program can be applied to any size or type of project. Familiarity with the language of project management is helpful, but not required.

Marketing Strategy

Marketing strategy isn’t confined to your marketing team. By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition.

This six-course online marketing certificate provides you with the strategic marketing training you need to make strong business decisions and set strategic direction for your company, unit, department, or product line.

Business Analytics

Business problems need solutions based on data, not intuition. Yet most organizations struggle to translate the abundance of data they have today into meaningful business insights.

Now more than ever, data analytics, approached with a business management mindset, is an essential function for successful decision making in every industry. It can help frame problems, create comparisons, forecast outcomes, and make predictions. And the people who can make meaning from data in a way that stakeholders and executives can easily understand often become some of the most valued people in a company.

In this certificate program, you will learn effective methods to analyze data and make better, more informed business decisions. Working with Excel as your go-to tool, you will master real-world spreadsheet modeling concepts, examine data cleaning methods to improve accuracy, and explore ways to manage data using Excel’s math and logic capabilities to their full potential. You will get a chance to visualize your data into compelling charts and dashboards to communicate your findings and make simulated predictions based on what the data reveals. Whether you’re a manager or executive responsible for financial or functional reporting, an analyst, or an entrepreneur, this program will help you develop the kind of mission-critical business analytics skill set that will make you invaluable to any team.

Brand Management

Brand management has become one of the most important aspects of business strategy. Brands are often a central organizing principle of successful organizations — guiding decisions and actions. Whether you’re a brand marketer, business leader, or entrepreneur, this certificate program provides an essential framework to build and manage a great brand.

Through the coursework, you will define the foundational building blocks for your brand purpose by understanding the target audience and crafting integrated marketing communications. You’ll identify opportunities and threats that affect your brand’s market position and determine potential strategies to capitalize on opportunities to strengthen your brand’s position. You’ll then create a brand positioning strategy for your market, and identify various vehicles for marketing communications that would effectively reach the brand’s target market. Finally, you will explore brand assessment and management strategies for the allocation of resources to ensure brand performance is optimized and brand objectives are met.

Digital Marketing

In a world where more and more activities are centered online, digital marketing is one of the most effective ways to build customer relationships and promote your organization’s products or services. But it can also be a struggle to make sense of the sea of acronyms, technologies and platforms.

This digital marketing certificate program begins with an overview of the digital marketing landscape, preparing you to implement a series of proven frameworks within your organization. The program then takes a detailed look at opportunities and strategies associated with leading channels and platforms including digital, mobile and emerging technologies. You will be guided, step by step, in assessing customer needs and marketing objectives and in creating your own digital marketing plans for both paid and owned media. By the end of this program, you’ll pull your digital marketing ideas together into a single, integrated plan based on your organizational priorities and resources.

Blockchain Essentials

Blockchain has recently become synonymous with cryptocurrency, but its applications go far beyond financial transactions. Companies in every industry are just now beginning to understand how to apply blockchain-based solutions to solve business problems. In this certificate series, you will delve into the world of blockchain technology and its cryptographic underpinnings to demystify the technology and the promise it holds for business. Learning from world-renowned blockchain experts from Cornell Tech, you will begin by studying how cryptocurrencies like Bitcoin make use of the blockchain to facilitate peer-to-peer digital transactions. Then, with a solid understanding of the mechanics of the Bitcoin blockchain protocol, you will discover the problems blockchain technologies aim to solve and determine how they can support your business goals. Ultimately, you will walk away with a proposal for an application of blockchain technology in your organization.

Design Thinking

Great design isn’t just about aesthetics. It’s also about understanding your audience and their needs. Whether you’re designing a website, a physical product, or a customer experience, design thinking is an innovative approach to design that involves applied creativity, prototyping and experimentation.

In this program, you will master a robust, human-centered approach to designing and improving products, experiences and systems at any scale. Working with a team of student peers, you’ll start by defining the problem or challenge you seek to address and then gather key user insights that will help you develop powerful personas and narratives. From there, you’ll move into idea generation and rapid prototyping for potential solutions and improvements. Informed by testing and analysis, you’ll learn to iterate on and refine your prototype using design thinking methodology to ultimately generate a rigorous, viable design solution.

Throughout the courses, you will leverage design thinking to create a constant interplay of intuitive and data-driven decision making. You will also have the opportunity to bring the group project and your peer relationships with you as you move through each of the courses in this program.

The courses are best experienced when working with a project team of peers in the course. Please be prepared to be placed into a group to complete the majority of the coursework in this certificate program.

Python Programming

Python is one of today’s most popular and fast-growing programming languages, with applications in data science, software development, machine learning, and AI.

This certificate program follows a rigorous, user-centric approach to software engineering with Python. Its goal is not simply to teach you how to use Python, but rather to understand the core principles of Python and develop the ability to become a proficient Python programmer and software developer. You will design, code, test, visualize, analyze, and debug Python functions and programs. You will also be provided a robust set of tools to assist you in your coursework.

Additionally, the program includes two project-based courses that provide the opportunity to take the concepts you learn in programming and apply them by designing Python-based solutions to real-world business problems.

Ultimately, you’ll come away with not only the technical skills to grow in the field of computer science, but the problem-solving ability and creativity that companies are increasingly looking for.

You will be most successful in this program if you are comfortable with pre-calculus, basic algebra, trying new things and troubleshooting with your computer. You will also be expected to download and install Anaconda and Atom in the first course.

Financial Management

OVERVIEW AND COURSES
Speaking and understanding the language of finance are essential skills for leaders and managers throughout an organization; smart business decisions rest on this fundamental knowledge. Without a clear understanding of financial analysis and management, you lack credibility with finance managers and business leaders.

This certificate in financial management consists of courses that demystify financial terminology and concepts, giving you the tools you need to communicate fluently with finance managers and articulate business investment and project proposals to decision makers. Upon completion of the financial management program, you will have a solid foundation in finance that will serve you throughout your career.

Management Accounting

You can’t manage what you can’t measure. This is why management reporting is so crucial to business success. But it’s not that simple. To make sound leadership decisions and meet strategic objectives, you must measure the right things. And by properly using and communicating business metrics, you can influence performance.

This certificate consists of six two-week courses. The program provides you with the tools you need to develop key performance indicators (KPIs) and reporting systems to improve the performance of managers and units all across the organization. You’ll learn to see your organization and solve business problems using the principles and vocabulary of managerial and cost accounting. Round out your business skills and steer your organization to success with MBA-level content from the Samuel Curtis Johnson Graduate School of Management at Cornell University.

Digital Transformation

Digital transformation isn’t just for tech startups. It’s a critical strategic focus area for today’s business leaders — and an initiative necessary for nearly every organization or venture to compete.

In this certificate program, you will learn how to find and produce new, streamlined, and disruptive business ideas through digital auditing and a rapid ideation process. Additionally, you’ll have the chance to pitch your ideas and develop a plan to rigorously test and evaluate your opportunity to ensure market suitability. By the time you complete the program, you will have developed a toolkit for the rapid ideation process as well as a strategy to move to the next step in manifesting your digital innovation concepts.

Innovation Strategy

Any organization can create a new product, service, or technology, but without a structured plan, the chances of a low return on investment are high. In this series of courses, you will learn how to develop an innovation strategy that aligns with your organization’s goals. Throughout the program, you will complete a series of activities that allow you to create and iterate on various aspects of a successful strategy, including identifying an executive champion and other supportive stakeholders as well as developing an overall vision, SMART goals, and a budget. You will practice using the innovation competencies of lean startup, makerspace, and design thinking to aid you in the customer discovery process. You will also learn how to use tools such as hackathons, design sprints, and centers of excellence to embrace the imagination of all your stakeholders. You will identify potential risks to successful implementation of your strategy and create mitigation plans. As you learn, you will create a presentation document called the innovation placemat that you can use to pitch to stakeholders in your own organization to make your innovation strategy a reality.

Fintech

FinTech, or financial technology, encompasses a range of rapidly emerging technological changes in the financial services sector. Anyone involved in the world of traditional financial institutions, asset management, or loans — or even tangentially involved with newer options like crowdfunding, mobile payments, blockchain, and cryptocurrency — has reason to be interested in FinTech.

In this certificate program, you will get an inside look at the key disruptions in the current FinTech industry landscape. Using these insights, you will apply the lessons of disruption to a challenge facing your organization and perform a Porter’s Five Forces analysis on one of your own products or services or someone else’s. You will also delve into the five major financial verticals, including wealthtech (robo advising), alternative (peer-to-peer) lending, insurance tech, currency and payment tech, and regulatory tech. You will then apply a framework of analysis to help you pinpoint opportunities for disruption within each of these verticals. Finally, you will move on to the study of blockchain, cryptocurrencies, and cryptography, where you will investigate how cryptocurrencies like Bitcoin make use of the blockchain to facilitate peer-to-peer digital transactions.

Hospitality Management

A career in hospitality management means that you are involved in every aspect of your property’s many moving parts. From the front of the house to the back, you need a firm grasp on finance, marketing, and managing employees to succeed. Build your credibility and learn how to manage a world-class operation with a foundation in essential industry best practices and skills.

By taking this certificate program, you will learn how to improve in your role as hospitality manager by developing strategies that can be applied to your teams in the workplace. This program covers a wide range of content, from building a loyal guest base to finances to team building, giving you a set of skills needed to be successful in a management role. Knowing how to handle multiple facets of the hospitality industry will help you manage your organization to its fullest potential as well.

Whether you are a manager currently, positioning yourself for a management position, or have recently been promoted, make your mark today by learning from experts in the School of Hotel Administration at Cornell University, one of the world’s most prestigious hospitality schools.

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